"Given the current economic climate (and the grim predictions concerning consumer spending freezes), it seems pretty risky for any new retail venture..." Here are several, who are catering to a targeted niche or melding concepts to brave the new realities at retail.
What is old is new again for Fall/Winter 2010-11, much of the new product in the market place has an old or used feel to it, whether it is truly remade, or just made to appear that way. The story that informs the garment is becoming part of what makes it desirable.
Energy and movement define a fashion transformation. Performative apparel morphs into everyday wear; bionic lifestyles integrate optimal comfort with functional styling and intelligent textiles. Traditional sports and dance collide with active street movements.
“‘Retro’ defines the care free attitude of the neo-hippy on the classic American road trip. Nostalgic journeys take in kitsch beach scenes and compelling coastlines. Design is inspired by vintage postcards, poolside images, Hawaiian beaches and Californian motels.