Carlin Group - How to stay connected with your consumers? - Beauty and innovation Trend - 2020
Progress of the living science, increased bodies, mankind has been gone over with a fine-tooth comb. Our emotions are analyzed and rationalized. 4D printing gives way to imagine big possibilities for the years to come. We now consider long-term organ cloning! And what to say about transhumanism that promises us an exceptional longevity?
In the context of these innovations, Carlin addresses a very specific point: the beauty. Routines become more and more technical, beauty becomes medical, but how to stay connected with your consumers?
Today: daily expertise
Beauty is enriched by new gestures thanks to the trend of connected objects: Anti UV bracelets, scanners of nomad skins, beauty goes beyond the bathroom limits.
At the same time, the medical cosmetic niche is booming and the new generation of doctor brands revolutionizes the skincare market, the high-end cosmetic market generalized and becomes daily.
And tomorrow? High tech customization
We expect more and more customization for tomorrow: hybrid formulas between care and high-end technology promise tailor-made solutions.
We will also have to consider the progress of technologies and second-generation connected objects: print out one’s own mask from a smartphone, establish an aging map of one’s skin to predict it’s evolution...
Finally, we will have to take in account the emotion and glamour to satisfy demanding consumers, because cosmetics should always make women dream.
For more information, especially the leverages to activate, aimed at consumers with updated expectations, meet us at the Cosmetic360 Fair, for our conference « Techno&Science Immersion, a major trend to enter 2020». From 15th till 20th of October, see us at Cosmetics360 boot J10.
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